Now You Know: WRATH ARCANE

Not a person but a brand.

Based in Cleveland [who would've thought], WRATH ARCANE is the brainchild of two friends. One of whom had an idea and the other who knew how to design. By April 2006 they had a complete line and had a 100% sell through within two weeks. Now approximately two years later, WRATH ARCANE is an international menswear label.

With a tag line like: Big Labels are F***ed! WRATH ARCANE is definitely a clothing label with a message:

WRATH ARCANE taken literally means “secret anger”, or “forgotten rage”. To the creators it means that people seem to have forgotten the fact that changing their environment for the better will change their lives for the better.

And as for the masks, the creators say:
"We never want a model to sell our line. That's why we use the masks. Too many brands are 90% model, 10% clothing... and 0% about making our industry better."

The clothes are effortlessly stylish... definitely something that you can just wear anytime and look well put together and feel comfortable. This is what guys should be wearing!

I'm still sort of in shock... this looks pretty cool to be based in Cleveland!

Snaps!

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