Brit to BK! --- land of the cool

Leading British designer Paul Smith will make a new "home" in Brooklyn, N.Y.

Smith plans to open a freestanding store, the first of its kind in the U.S. that will sell only marked-down items, at 280 Grand Street between Roebling and Havemeyer Streets [Williamsburg]. The store is due to open Oct. 16.

Smith will be the first major designer to set up shop in Williamsburg, let's see who follows next!

The shop will offer an array of Paul Smith items including men’s and women’s suits, shirts, dresses, jackets, accessories and shoes. Styles will be priced 30 percent below regular retail prices,however, the store is not an outlet store.

P.S. I love his Paul by Paul Smith line!