The New CeCe?

I saw this music video for the first time as I was flipping through the channels and I thought it was so cool because you never actually see Asians in the media and especially not singing pop. The song is called Eat You Up. I did a little research on the singer BoA, because I was wondering if this was just one of those foolish commercials [and because I'm obsessesd with Googling things].BoA is a Korean pop singer who is a big deal in her home country and in Japan. She even calls Janet Jackson, Jay-Z and Brian McKnight as some of her influences. She reminds of an Asian Ciara.