This is what Vogue claims occurs in their new online series, Model.Live. It's a reality series that follows three models represented by IMG. Madeline Kragh [20; USA], Cato van Ee [ 19; Amsterdam] & Austria Alcantara [16; Dominican Republic] will be followed around on fittings, catwalks, basically everywhere. I reported it a while back with the trailer but now episode 1 has premiered. It's basically just a meet the models & hear the back story kind of thing. The real episodes will start on August 22nd. I'm interested to see if Express made a good investment.
In addition to watching the models, you can also get a Bebo [why Bebo?] & connect with the models. You can leave comments, ask questions and read/watch blogs. It's a great way to have fans feel more connected. Very smart Vogue & Express. Then to up the interest even more, you'll be able to purchase accessories and clothing featured in the show. Express, you guys had me at shopping. I'm there.
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