Andres Izquieta and Dee Murthy founded Five Four in 2002. Since that time, Five Four has grown immensely, from the line of 6 basic tees that debuted at the Magic trade show in 2002 to an international brand with over 150 designs in over 1000 stores!
Creative director, Andres, and best friend, Dee, created Five Four to fit their lifestyles; A style that they feel embodies, "A multicultural upbringing in a modern world, pursuing success through risk and conquer". The name, Five Four, is short for 5-4=1, signifying "one", or "one love".
The L.A. based brand's spring collection is definitely representative of their lifestyle -- modern design, crisp colors, clean lines, and attention to detail. Their intial style could definitely be compared to the likes of Stüssy or 10.Deep, but Five Four offers something else on top of that: A decidedly modern look that feels more polished than street. With their unique aesthetic and way with denim, Five Four may just become a classic and stick around for years to come.
Check out their equally stylish website to see the rest of the collection and keep up with the brand. The website also offers a denim guide and word is that a women's line might be out as early as this fall.
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