J.Crew is doing it up!

J. Crew can now be looked at as a pretty good lifetyle brand. They have collaborated with Selima Optique and Globe-trotter. They have a new men's store opening in Tribeca this Fall. To top it all off, they also use textiles and cashmeres from exclusive mills around the globe to consumers at an 'affordable' price.
The mission to grow a solid brand? ACCOMPLISHED ten-fold!
Aaaaaah! You thought they were done?
Oh boy you thought wrong!
Now J.Crew will begin to sell a large collection of vintage Rolexes in stores and on their website.

Any takers?