Model TV?

Is everything going to end up on TV? Well, I guess I'm just here to spread the news. The WSJ reports that Vogue has teamed up with IMG to create web reality tv. The show, Model.Live, is a mini-series with twelve episodes that each last for eight minutes. They will follow three models on their fashion week kick in NY, London, Milan and Paris. Through casting calls, runway, and everything in-between. Express is the lead sponsor in the whole endeavor. They are really taking a risk because: a) they don't know if people will watch & b) they don't know if views = sales. Hopefully Express doesn't go up in flames; they make cute blazers. The first episode premieres August 19th & you can catch it at Vogue TV. If you can't wait catch the sneak preview below.